Breaking: Google has acquired the financial product comparison site BeatThatQuote.com for £37.7m. The news was first outed by the blog money.co.uk but has since been made official.
Writing on the UK company’s site, BeatThatQuote Managing Director, John Paleomylites, says that the acquisition offers the opportunity to “develop new and innovative options for personal finance in the UK” by making use of Google’s engineering muscle. Of course, like almost any Google purchase these days, the deal could raise the eyebrows of regulators, especially in regards to how it places the comparison site’s content in its search index.
With that in mind, perhaps, Paleomylites talks up the possibility to “offer more transparency and better pricing information than existing online offerings.”
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