Overall, about 4% of Internet users now participate in a video call on any given day. While that is not a huge number yet, it is important to note that this is up from 2% in April 2009.
Sadly, the Pew study did not ask users about their sentiments towards video calling. There is some anecdotal evidence that many people prefer voice calls and don't feel comfortable being on video. Qualcomm's senior vice president for Global Marketing Bill Davidson, for example, told us last week that he does not believe that video calling will be a killer feature for the next generation of wireless data networks as users simply aren't that interested in it. It would have been nice to see some data to either back this up or bust this as a myth.
Instead, the Pew survey focuses on the demographics of those who use video calls. There are no major surprises there. More affluent and younger users tend to use video calling more than others, for example, and urban users are far more likely to participate in video calls than users in rural regions (27% vs. 12%).
My return to New York has reminded me of the existence of “Cool.” It was conspicuously absent from my summer stomping ground, Menlo Park, and I certainly don’t have much of it naturally, so I forgot about it until a few weeks ago.
You can imagine my not-in-Kansas-anymore reaction to passing clubs on a Saturday with a line around the corner — “hackathons” don’t exactly draw such crowds. While I’ve lived in NYC twice before during the summers of 2002 and 2009, I had mostly forgotten about Cool. Perhaps it’s because the tech world has always been the anti-Cool (or “Zero Cool” if you want…) and much of its culture and identity has been developed around an aversion to all forms of hipness.
Yet I can’t help but think about how the release of The Social Network will change mainstream perception of the tech world. In the same way that Hot Topic and Urban Decay hip-ified and mainstream-ified punk/goth/grunge right around the time when kids like me worshipped Kurt Cobain, I wonder if the same thing will happen to the once sacredly anti-Cool world of nerdom.
One of the first things I did upon my return to the city was accompany a friend to “Nerd Nite“. It was a series of lectures about topics that ranged from Race & Role Playing Games to Cancer. And while I thought I knew the types of people that attended stuff like this, I had clearly misjudged – when I looked around the room halfway through I noticed there was a healthy percentage of very dressed-up model-esque types in attendance. And for further evidence, look no further than the NY Times Sunday Styles section — with stories on TEDx, iPhones for babies, and, of course, The Social Network.
Has geekdom officially jumped the shark?
I was in high school in 2001 when the PBS Frontline Report “The Merchants of Cool” came out. I watched it with my best friend and remember how it shook our collective worlds in this profound way (when you’re 17, everything is profound). It was an hour-long exploration into how marketers try to manipulate teens. We were right in the sweet spot of the demographic and I was at once outraged and enlightened. Was everything I so deeply believed in just the product of some evil marketing overlord?
Thankfully, nerds have always been pretty crappy marketers (huge exception: Apple). They never had to be good because of phenomenons like “virality” and network effects and because advertising and branding were professions reserved for people who had some interest in Cool. The marketing budget for many tech/mobile startups is $0, even today. But I dare you to try and launch an energy drink with a $0 marketing budget.
I believe that is changing. There’s a great presentation about the impending convergence between Madison Avenue and Silicon Valley. While it will still take some time for Cool to trickle all the way across the country to Silicon Valley, I can feel its omnipresence in NYC Tech, even more strongly than I did just last summer. NYC knows how to manufacture Cool, and the cruise-ship-like behavior of big brands is finally starting to embrace “digital spend” in more creative ways (thanks Old Spice guy).
This feels somewhat new, and I’ll be honest, kind of bizarre. What happens in a world where where Paul Graham and Ashton Kutcher are homeboys, Biz Stone hawks liquor and Mark Zuckerberg is the new Kurt Cobain?
Stay tuned.
Amanda Peyton is the co-founder of MessageParty, a location-based mobile messaging application. She is a Y Combinator alumni, recent MIT Sloan graduate, and New York City resident. This column has been modified from a version originally published in her newsletter. Find out more at amandapeyton.com.
Follow us on Twitter.
Sign up for Mediaite’s daily newsletter.
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He's baaaaaack. Former Fox Interactive Media President Ross Levinsohn, that is, who is the top candidate to replace Hilary Schneider as Yahoo's US head, according to several sources close to the situation.
Small Business <b>News</b>: Marketing Mambo
It's a dance step every small business must master and arguably the most important especially in the beginning of your small business. Marketing encompasses.
bench craft company complaints bench craft company complaints
Overall, about 4% of Internet users now participate in a video call on any given day. While that is not a huge number yet, it is important to note that this is up from 2% in April 2009.
Sadly, the Pew study did not ask users about their sentiments towards video calling. There is some anecdotal evidence that many people prefer voice calls and don't feel comfortable being on video. Qualcomm's senior vice president for Global Marketing Bill Davidson, for example, told us last week that he does not believe that video calling will be a killer feature for the next generation of wireless data networks as users simply aren't that interested in it. It would have been nice to see some data to either back this up or bust this as a myth.
Instead, the Pew survey focuses on the demographics of those who use video calls. There are no major surprises there. More affluent and younger users tend to use video calling more than others, for example, and urban users are far more likely to participate in video calls than users in rural regions (27% vs. 12%).
My return to New York has reminded me of the existence of “Cool.” It was conspicuously absent from my summer stomping ground, Menlo Park, and I certainly don’t have much of it naturally, so I forgot about it until a few weeks ago.
You can imagine my not-in-Kansas-anymore reaction to passing clubs on a Saturday with a line around the corner — “hackathons” don’t exactly draw such crowds. While I’ve lived in NYC twice before during the summers of 2002 and 2009, I had mostly forgotten about Cool. Perhaps it’s because the tech world has always been the anti-Cool (or “Zero Cool” if you want…) and much of its culture and identity has been developed around an aversion to all forms of hipness.
Yet I can’t help but think about how the release of The Social Network will change mainstream perception of the tech world. In the same way that Hot Topic and Urban Decay hip-ified and mainstream-ified punk/goth/grunge right around the time when kids like me worshipped Kurt Cobain, I wonder if the same thing will happen to the once sacredly anti-Cool world of nerdom.
One of the first things I did upon my return to the city was accompany a friend to “Nerd Nite“. It was a series of lectures about topics that ranged from Race & Role Playing Games to Cancer. And while I thought I knew the types of people that attended stuff like this, I had clearly misjudged – when I looked around the room halfway through I noticed there was a healthy percentage of very dressed-up model-esque types in attendance. And for further evidence, look no further than the NY Times Sunday Styles section — with stories on TEDx, iPhones for babies, and, of course, The Social Network.
Has geekdom officially jumped the shark?
I was in high school in 2001 when the PBS Frontline Report “The Merchants of Cool” came out. I watched it with my best friend and remember how it shook our collective worlds in this profound way (when you’re 17, everything is profound). It was an hour-long exploration into how marketers try to manipulate teens. We were right in the sweet spot of the demographic and I was at once outraged and enlightened. Was everything I so deeply believed in just the product of some evil marketing overlord?
Thankfully, nerds have always been pretty crappy marketers (huge exception: Apple). They never had to be good because of phenomenons like “virality” and network effects and because advertising and branding were professions reserved for people who had some interest in Cool. The marketing budget for many tech/mobile startups is $0, even today. But I dare you to try and launch an energy drink with a $0 marketing budget.
I believe that is changing. There’s a great presentation about the impending convergence between Madison Avenue and Silicon Valley. While it will still take some time for Cool to trickle all the way across the country to Silicon Valley, I can feel its omnipresence in NYC Tech, even more strongly than I did just last summer. NYC knows how to manufacture Cool, and the cruise-ship-like behavior of big brands is finally starting to embrace “digital spend” in more creative ways (thanks Old Spice guy).
This feels somewhat new, and I’ll be honest, kind of bizarre. What happens in a world where where Paul Graham and Ashton Kutcher are homeboys, Biz Stone hawks liquor and Mark Zuckerberg is the new Kurt Cobain?
Stay tuned.
Amanda Peyton is the co-founder of MessageParty, a location-based mobile messaging application. She is a Y Combinator alumni, recent MIT Sloan graduate, and New York City resident. This column has been modified from a version originally published in her newsletter. Find out more at amandapeyton.com.
Follow us on Twitter.
Sign up for Mediaite’s daily newsletter.
bench craft company complaints
Probably Bad <b>News</b>: Parenting FAIL - Epic Fail Funny Videos and <b>...</b>
epic fail photos - Probably Bad News: Parenting FAIL.
Exclusive: Yahoo Courts Former <b>News</b> Corp. Digital Exec Ross <b>...</b>
He's baaaaaack. Former Fox Interactive Media President Ross Levinsohn, that is, who is the top candidate to replace Hilary Schneider as Yahoo's US head, according to several sources close to the situation.
Small Business <b>News</b>: Marketing Mambo
It's a dance step every small business must master and arguably the most important especially in the beginning of your small business. Marketing encompasses.
bench craft company complaints bench craft company complaints
Probably Bad <b>News</b>: Parenting FAIL - Epic Fail Funny Videos and <b>...</b>
epic fail photos - Probably Bad News: Parenting FAIL.
Exclusive: Yahoo Courts Former <b>News</b> Corp. Digital Exec Ross <b>...</b>
He's baaaaaack. Former Fox Interactive Media President Ross Levinsohn, that is, who is the top candidate to replace Hilary Schneider as Yahoo's US head, according to several sources close to the situation.
Small Business <b>News</b>: Marketing Mambo
It's a dance step every small business must master and arguably the most important especially in the beginning of your small business. Marketing encompasses.
bench craft company complaints bench craft company complaints
Probably Bad <b>News</b>: Parenting FAIL - Epic Fail Funny Videos and <b>...</b>
epic fail photos - Probably Bad News: Parenting FAIL.
Exclusive: Yahoo Courts Former <b>News</b> Corp. Digital Exec Ross <b>...</b>
He's baaaaaack. Former Fox Interactive Media President Ross Levinsohn, that is, who is the top candidate to replace Hilary Schneider as Yahoo's US head, according to several sources close to the situation.
Small Business <b>News</b>: Marketing Mambo
It's a dance step every small business must master and arguably the most important especially in the beginning of your small business. Marketing encompasses.
bench craft company complaints bench craft company complaints
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