Tuesday, November 16, 2010

Companies Making Money

Wow, finally people noticed.


All it took was Google to supposedly offer $3.5 million to an engineer to not go to Facebook. Now, that is what rational people would call cutting off the nose to spite the face. But these are not rational times. I have been writing about the escalating irrationality in Silicon Valley, which for some odd reason exists detached from the global economic reality.


In past few months, I wrote about three major and potentially troubling signs.



  • Silicon Valley & the Scent of Money talked about the increased number of startups getting funded and the amount of money being pumped into the startups going up, thanks to hyperactive, always tweeting, angel investors.

  • Silicon Valley’s Talent Crunch talked about how there was a decline in certain kind of engineering talent and other professionals in the valley, thanks to the breathless hiring from giants like Zynga, Google, Apple, Facebook and Twitter.

  • The media’s focus on investors and not the founders.


There are some excerpts from Fred Wilson’s post I think are worth highlighting.


I think the competition for “hot” deals is making people crazy and I am seeing many more unnatural acts from investors happening. If it were just valuations rising quickly, I’d be a bit less concerned. But we are also seeing large deals ($5mm to $15mm) getting done in a few days with little or no due diligence. Investors are showing up at the first meeting with term sheets. I have never seen phases like this end nicely.


Irrationality often doesn’t seem irrational because it is often labeled as conventional or fashionable thinking. Let’s step back for a minute: if you take what Michael Arrington wrote or what Fred Wilson has to say or my own reporting, we are beginning to see signs of hyper-inflation in the web and startup landscape.


Fred doesn’t want to call it a bubble and he is right, mostly because it is not a classic case of mass hysteria, and instead it is a madness that impacts only a certain genus, the professional investor. The implications of this early stage investment hysteria are going to be felt across the ecosystem.


Let me explain.


Google, worried and perhaps tired of losing its great engineers and talented people to other companies including Facebook, decided to fight back with a weapon it knows can be effective in the short term: money. A ten percent across the board pay hike and generous offers to exceptional and standout employees are a good way to stem the flow of talent. Facebook and others, if they do indeed want these people, now have to spend cold-hard cash to lure people out of their cushy Google gig.


Of course, one could argue that what is good for the goose is good for the gander. The more cash big web companies offer as salaries, the more startups and others are pressed to offer higher salaries to their recruits, which in turn means that startups are going to need more money. More money means that tide might turn against the angels in favor of larger Sand Hill Road firms. A million-dollar angel round isn’t enough when you have to pay $100,000 or more in engineer salaries! In other words, the startup economics are going to change.


This is not good for startup founders either. Inflation means they need to raise more money, which will come at a cost: They will be giving up a bigger portion of their business to investors. Of course, higher valuations would make exits –- still few and far between –- tougher.


I think Wilson’s comment about “investors are showing up at the first meeting with term sheets” is particularly telling and indicative of the irrationality in the market. And the sad part –- it is only going to get worse.


Image courtesy of Flickr user joelogon


Related posts from GigaOM Pro (sub req’d):



  • Why Google Should Fear the Social Web

  • Lessons From Twitter: How to Play Nice With Ecosystem Partners

  • What We Can Learn From the Guardian’s Open Platform


Pedro Sorrentino is the first international student to attend Boulder Digital Works, a graduate school based in Boulder, Colorado that exists to build the next generation of digital professionals. Prior to moving to the States, he was the head of marketing and PR for Mediamind (Nasdaq: MDMD) in São Paulo, Brazil, his homeland.

Although startups and Madison Avenue agencies are perceived to have little in common, coffee shop-hopping entrepreneurs and modern “Don Drapers” actually share more characteristics than you might think, and they can learn a lot from one another.

The most valuable assets for startups are time and team. When working on a big idea with little money and a short time to make it real, Mark Zuckerberg’s corporate mantra “move fast and break things” is particularly a propos. Getting user feedback and making (and then fixing) mistakes as quickly as possible can help startups avoid bigger problems and bring home the bacon in the long run.

It seems that now, more than ever, it’s time for “Mad Men” everywhere to heed the advice of the entrepreneurs setting up shop in basements and coffee shops around the world.

Here are five lessons Madison Avenue can learn from startups. Add your own thoughts in the comments below.

1. Be T-Shaped

Big multinational advertising behemoths that hit their stride before the rise of the web often struggle to deliver high-quality digital and interactive work. In many cases, a hesitance to move forward or a lack of technical knowledge within a company’s talent base are at the root of this.

“Startups are most likely to have a small team. Consider eight people and a situation where four or five of them are programmers. They are not just going to do technical stuff. There’s a demand to have a broader line of thought, since there’s no one else around to do the work,” says John Keehler, principal at ClickHere, the digital division for The Richards Group.

Marketers should strive to be T-shaped professionals. This concept was born inside the creative agency Ideo and is about professionals with versatility and the ability to think like a designer or a programmer, even if you work with marketing.

T-shaped professionals have a broad view of things. In startups, this is a reality, but when it comes to big agencies, people tend to be divided in silos.

Advice for Madison Avenue: It’s important to have a wide vision and understanding of everyone who’s involved with the campaign that you’re working on. This versatility saves time and brings more ideas to the table.

2. Test, Fail and Learn

Brent Daily is the COO and co-founder of RoundPegg, a Boulder-based TechStars startup that provides online HR solutions for discovering professional personalities. He thinks that a good startup culture is one that believes “it’s OK to make mistakes and be a spectacular failure.” On the other hand, he agrees that agencies can’t easily bring this acceptance of failure into their ecosystems — after all, if they fail, their clients also fail and that can represent a huge loss of money.

Agencies should consider testing marketing campaigns and products on the web as “beta tests.” Getting feedback from users via the web is a low cost way to get a feel for how the community will take to ideas. After optimizing based on user feedback, campaigns would then be better prepared to launch on other mediums, such as TV or print. When it comes to digital, users tend to enjoy sharing their opinions and giving solid feedback. “There are so many places to go and test advertising rather than doing expensive focus groups, that the result is usually a pretty low-cost test bid for them,” says Daily.

One good example of open innovation is the startup UserVoice. The service positions itself as “customer feedback 2.0″ and allows companies to ask for feedback on an organized web platform. Perhaps some day more companies will substitute the traditional focus groups for this lower cost web alternative.

Advice for Madison Avenue: Before starting a huge ad campaign and spending millions of dollars on media, use the web as your test arena and get quick feedback from your customers.

3. Leverage PR 2.0

PR 2.0 is the art of using social tools to reach and communicate with key stakeholders. There used to be a time when public relations was all about relationships with journalists and sending out press releases. Taking clients to lunch, picking up the check and smiling was the way to go. This method still exists, but is on its way out.

Public relations is now about the art of dealing with, well, the public. Journalists are still very important, but nothing beats the credibility of your customers, and they are probably already talking about your product. The question is: Are you listening?

Fortunately, there’s less and less space for companies with bad products to succeed by deploying exceptional marketing. We as consumers just don’t accept that anymore. Product quality is the true advantage — attaching that strength to a sound PR strategy enables companies to listen to what consumers are saying, engage them and build brand awareness.

Startups take advantage out of this. When a startup offers a great solution with its product, normally there’s an engaged early adopter community ready to give free feedback. Agencies should take advantage of it, too. What better way to improve your business and its product than getting direct feedback from your core users? Initiatives like Starbucks’s customer feedback and idea generation site mystarbucksidea.com are the right way to go.

Advice for Madison Avenue: Remember that having a great product is key. But listen and allow your early adopters to influence the next meeting with your client’s R&D department.

4. Bootstrap It

If a startup can run for months (or years) without without getting funded, Mad Men can dabble in testing and running campaigns without buying media. Agencies could learn a lot by testing out the old startup method of bootstrapping; that is, getting by without external help and being cautious with expenses.

Startups, for example, use free social tools like Twitterclass="blippr-nobr">Twitter, Facebookclass="blippr-nobr">Facebook and YouTubeclass="blippr-nobr">YouTube all the time to save money and still reach large, influential, highly-targeted audiences. Increasingly, agencies and large advertisers are beginning to catch on and test them out; the Old Spice guy campaign is a very good example of this.

As that campaign proved, a Twitter account and some YouTube videos can go a long way. What’s better is that using these tools is cost effective, even if you count time invested. We know that the Old Spice guy videos were not a simple production, but this campaign was comparatively inexpensive because starting with social media is much cheaper (and oftentimes more powerful) than a TV commercial.

Advice for Madison Avenue: Remember that you can do more with less when you have a good idea and a strong plan for execution.

5. Open Up to Feedback

Good startups spend a lot of time crowdsourcing opinions and getting feedback from their communities and mentors in order to improve their products. Agencies, on the other hand, usually won’t share copy or ideas with one another or their communities until a campaign is ready to launch.

Some agencies though, are finding that it doesn’t hurt to ask others for creative or production input — that’s what Victor & Spoils is all about. Based in Boulder, Colorado, the ad agency calls itself “the world’s first creative (ad) agency built on crowdsourcing principles.”

John Windsor, Victor & Spoils CEO and former VP of strategy and innovation at CP+B, understands how disruptive new technologies can be, especially when they relate to the ad world. “We’re moving from a world of scarcity to a world of abundance. The rise of the curator class has a new generator of social creative/digital directors,” says Windsor.

This is a company that has tapped into the startup principles and made its business faster, global (it has people from all around the world giving input) and without the legacy issues that you see on Madison Avenue. As time passes, we can draw a line between businesses that embrace change and the ones that fear new ways of doing things.

Advice for Madison Avenue: Embrace change and don’t fear the unknown. Others can help your cause if you give them the right opportunity.

More Business Resources from Mashable:

- What’s the Value in a Brand Name?/> - HOW TO: Run Location-Based Google Ads/> - HOW TO: Get the Most From a Small Business Social Media Presence/> - Top 5 Qualities to Look for in Startup Job Candidates/> - Why the Best Online Marketing May Be Headed Offline

Images courtesy of MadMenYourself & class='blippr-nobr'>Flickrclass="blippr-nobr">Flickr, jolien_vallins

For more Startups coverage:

    class="f-el">class="cov-twit">Follow Mashable Startupsclass="s-el">class="cov-rss">Subscribe to the Startups channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

eric seiger

Google <b>News</b> Blog: Credit where credit is due

News publishers and readers both benefit when journalists get proper credit for their work. That can be difficult, with news spreading so quickly and many websites syndicating articles to others. That's why we're experimenting with two ...

New Yorker&#39;s Music Critic Moves to <b>News</b> Corp.&#39;s Daily - NYTimes.com

Sasha Frere-Jones, a music critic at The New Yorker, will become the culture editor of The Daily, News Corporation's so-called iPad newspaper which is currently in development.

Good Economic <b>News</b> May Be Bad for Fed Recovery Plan

Consumers, the life's blood of the American economy, have shown a growing willingness to spend, but this might play havoc with the Federal Reserve's bold plans to revive the recovery.


eric seiger

Wow, finally people noticed.


All it took was Google to supposedly offer $3.5 million to an engineer to not go to Facebook. Now, that is what rational people would call cutting off the nose to spite the face. But these are not rational times. I have been writing about the escalating irrationality in Silicon Valley, which for some odd reason exists detached from the global economic reality.


In past few months, I wrote about three major and potentially troubling signs.



  • Silicon Valley & the Scent of Money talked about the increased number of startups getting funded and the amount of money being pumped into the startups going up, thanks to hyperactive, always tweeting, angel investors.

  • Silicon Valley’s Talent Crunch talked about how there was a decline in certain kind of engineering talent and other professionals in the valley, thanks to the breathless hiring from giants like Zynga, Google, Apple, Facebook and Twitter.

  • The media’s focus on investors and not the founders.


There are some excerpts from Fred Wilson’s post I think are worth highlighting.


I think the competition for “hot” deals is making people crazy and I am seeing many more unnatural acts from investors happening. If it were just valuations rising quickly, I’d be a bit less concerned. But we are also seeing large deals ($5mm to $15mm) getting done in a few days with little or no due diligence. Investors are showing up at the first meeting with term sheets. I have never seen phases like this end nicely.


Irrationality often doesn’t seem irrational because it is often labeled as conventional or fashionable thinking. Let’s step back for a minute: if you take what Michael Arrington wrote or what Fred Wilson has to say or my own reporting, we are beginning to see signs of hyper-inflation in the web and startup landscape.


Fred doesn’t want to call it a bubble and he is right, mostly because it is not a classic case of mass hysteria, and instead it is a madness that impacts only a certain genus, the professional investor. The implications of this early stage investment hysteria are going to be felt across the ecosystem.


Let me explain.


Google, worried and perhaps tired of losing its great engineers and talented people to other companies including Facebook, decided to fight back with a weapon it knows can be effective in the short term: money. A ten percent across the board pay hike and generous offers to exceptional and standout employees are a good way to stem the flow of talent. Facebook and others, if they do indeed want these people, now have to spend cold-hard cash to lure people out of their cushy Google gig.


Of course, one could argue that what is good for the goose is good for the gander. The more cash big web companies offer as salaries, the more startups and others are pressed to offer higher salaries to their recruits, which in turn means that startups are going to need more money. More money means that tide might turn against the angels in favor of larger Sand Hill Road firms. A million-dollar angel round isn’t enough when you have to pay $100,000 or more in engineer salaries! In other words, the startup economics are going to change.


This is not good for startup founders either. Inflation means they need to raise more money, which will come at a cost: They will be giving up a bigger portion of their business to investors. Of course, higher valuations would make exits –- still few and far between –- tougher.


I think Wilson’s comment about “investors are showing up at the first meeting with term sheets” is particularly telling and indicative of the irrationality in the market. And the sad part –- it is only going to get worse.


Image courtesy of Flickr user joelogon


Related posts from GigaOM Pro (sub req’d):



  • Why Google Should Fear the Social Web

  • Lessons From Twitter: How to Play Nice With Ecosystem Partners

  • What We Can Learn From the Guardian’s Open Platform


Pedro Sorrentino is the first international student to attend Boulder Digital Works, a graduate school based in Boulder, Colorado that exists to build the next generation of digital professionals. Prior to moving to the States, he was the head of marketing and PR for Mediamind (Nasdaq: MDMD) in São Paulo, Brazil, his homeland.

Although startups and Madison Avenue agencies are perceived to have little in common, coffee shop-hopping entrepreneurs and modern “Don Drapers” actually share more characteristics than you might think, and they can learn a lot from one another.

The most valuable assets for startups are time and team. When working on a big idea with little money and a short time to make it real, Mark Zuckerberg’s corporate mantra “move fast and break things” is particularly a propos. Getting user feedback and making (and then fixing) mistakes as quickly as possible can help startups avoid bigger problems and bring home the bacon in the long run.

It seems that now, more than ever, it’s time for “Mad Men” everywhere to heed the advice of the entrepreneurs setting up shop in basements and coffee shops around the world.

Here are five lessons Madison Avenue can learn from startups. Add your own thoughts in the comments below.

1. Be T-Shaped

Big multinational advertising behemoths that hit their stride before the rise of the web often struggle to deliver high-quality digital and interactive work. In many cases, a hesitance to move forward or a lack of technical knowledge within a company’s talent base are at the root of this.

“Startups are most likely to have a small team. Consider eight people and a situation where four or five of them are programmers. They are not just going to do technical stuff. There’s a demand to have a broader line of thought, since there’s no one else around to do the work,” says John Keehler, principal at ClickHere, the digital division for The Richards Group.

Marketers should strive to be T-shaped professionals. This concept was born inside the creative agency Ideo and is about professionals with versatility and the ability to think like a designer or a programmer, even if you work with marketing.

T-shaped professionals have a broad view of things. In startups, this is a reality, but when it comes to big agencies, people tend to be divided in silos.

Advice for Madison Avenue: It’s important to have a wide vision and understanding of everyone who’s involved with the campaign that you’re working on. This versatility saves time and brings more ideas to the table.

2. Test, Fail and Learn

Brent Daily is the COO and co-founder of RoundPegg, a Boulder-based TechStars startup that provides online HR solutions for discovering professional personalities. He thinks that a good startup culture is one that believes “it’s OK to make mistakes and be a spectacular failure.” On the other hand, he agrees that agencies can’t easily bring this acceptance of failure into their ecosystems — after all, if they fail, their clients also fail and that can represent a huge loss of money.

Agencies should consider testing marketing campaigns and products on the web as “beta tests.” Getting feedback from users via the web is a low cost way to get a feel for how the community will take to ideas. After optimizing based on user feedback, campaigns would then be better prepared to launch on other mediums, such as TV or print. When it comes to digital, users tend to enjoy sharing their opinions and giving solid feedback. “There are so many places to go and test advertising rather than doing expensive focus groups, that the result is usually a pretty low-cost test bid for them,” says Daily.

One good example of open innovation is the startup UserVoice. The service positions itself as “customer feedback 2.0″ and allows companies to ask for feedback on an organized web platform. Perhaps some day more companies will substitute the traditional focus groups for this lower cost web alternative.

Advice for Madison Avenue: Before starting a huge ad campaign and spending millions of dollars on media, use the web as your test arena and get quick feedback from your customers.

3. Leverage PR 2.0

PR 2.0 is the art of using social tools to reach and communicate with key stakeholders. There used to be a time when public relations was all about relationships with journalists and sending out press releases. Taking clients to lunch, picking up the check and smiling was the way to go. This method still exists, but is on its way out.

Public relations is now about the art of dealing with, well, the public. Journalists are still very important, but nothing beats the credibility of your customers, and they are probably already talking about your product. The question is: Are you listening?

Fortunately, there’s less and less space for companies with bad products to succeed by deploying exceptional marketing. We as consumers just don’t accept that anymore. Product quality is the true advantage — attaching that strength to a sound PR strategy enables companies to listen to what consumers are saying, engage them and build brand awareness.

Startups take advantage out of this. When a startup offers a great solution with its product, normally there’s an engaged early adopter community ready to give free feedback. Agencies should take advantage of it, too. What better way to improve your business and its product than getting direct feedback from your core users? Initiatives like Starbucks’s customer feedback and idea generation site mystarbucksidea.com are the right way to go.

Advice for Madison Avenue: Remember that having a great product is key. But listen and allow your early adopters to influence the next meeting with your client’s R&D department.

4. Bootstrap It

If a startup can run for months (or years) without without getting funded, Mad Men can dabble in testing and running campaigns without buying media. Agencies could learn a lot by testing out the old startup method of bootstrapping; that is, getting by without external help and being cautious with expenses.

Startups, for example, use free social tools like Twitterclass="blippr-nobr">Twitter, Facebookclass="blippr-nobr">Facebook and YouTubeclass="blippr-nobr">YouTube all the time to save money and still reach large, influential, highly-targeted audiences. Increasingly, agencies and large advertisers are beginning to catch on and test them out; the Old Spice guy campaign is a very good example of this.

As that campaign proved, a Twitter account and some YouTube videos can go a long way. What’s better is that using these tools is cost effective, even if you count time invested. We know that the Old Spice guy videos were not a simple production, but this campaign was comparatively inexpensive because starting with social media is much cheaper (and oftentimes more powerful) than a TV commercial.

Advice for Madison Avenue: Remember that you can do more with less when you have a good idea and a strong plan for execution.

5. Open Up to Feedback

Good startups spend a lot of time crowdsourcing opinions and getting feedback from their communities and mentors in order to improve their products. Agencies, on the other hand, usually won’t share copy or ideas with one another or their communities until a campaign is ready to launch.

Some agencies though, are finding that it doesn’t hurt to ask others for creative or production input — that’s what Victor & Spoils is all about. Based in Boulder, Colorado, the ad agency calls itself “the world’s first creative (ad) agency built on crowdsourcing principles.”

John Windsor, Victor & Spoils CEO and former VP of strategy and innovation at CP+B, understands how disruptive new technologies can be, especially when they relate to the ad world. “We’re moving from a world of scarcity to a world of abundance. The rise of the curator class has a new generator of social creative/digital directors,” says Windsor.

This is a company that has tapped into the startup principles and made its business faster, global (it has people from all around the world giving input) and without the legacy issues that you see on Madison Avenue. As time passes, we can draw a line between businesses that embrace change and the ones that fear new ways of doing things.

Advice for Madison Avenue: Embrace change and don’t fear the unknown. Others can help your cause if you give them the right opportunity.

More Business Resources from Mashable:

- What’s the Value in a Brand Name?/> - HOW TO: Run Location-Based Google Ads/> - HOW TO: Get the Most From a Small Business Social Media Presence/> - Top 5 Qualities to Look for in Startup Job Candidates/> - Why the Best Online Marketing May Be Headed Offline

Images courtesy of MadMenYourself & class='blippr-nobr'>Flickrclass="blippr-nobr">Flickr, jolien_vallins

For more Startups coverage:

    class="f-el">class="cov-twit">Follow Mashable Startupsclass="s-el">class="cov-rss">Subscribe to the Startups channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

eric seiger

Google <b>News</b> Blog: Credit where credit is due

News publishers and readers both benefit when journalists get proper credit for their work. That can be difficult, with news spreading so quickly and many websites syndicating articles to others. That's why we're experimenting with two ...

New Yorker&#39;s Music Critic Moves to <b>News</b> Corp.&#39;s Daily - NYTimes.com

Sasha Frere-Jones, a music critic at The New Yorker, will become the culture editor of The Daily, News Corporation's so-called iPad newspaper which is currently in development.

Good Economic <b>News</b> May Be Bad for Fed Recovery Plan

Consumers, the life's blood of the American economy, have shown a growing willingness to spend, but this might play havoc with the Federal Reserve's bold plans to revive the recovery.


eric seiger

eric seiger

How to Make Money Online with AdSense by wavemusicstudio


eric seiger

Google <b>News</b> Blog: Credit where credit is due

News publishers and readers both benefit when journalists get proper credit for their work. That can be difficult, with news spreading so quickly and many websites syndicating articles to others. That's why we're experimenting with two ...

New Yorker&#39;s Music Critic Moves to <b>News</b> Corp.&#39;s Daily - NYTimes.com

Sasha Frere-Jones, a music critic at The New Yorker, will become the culture editor of The Daily, News Corporation's so-called iPad newspaper which is currently in development.

Good Economic <b>News</b> May Be Bad for Fed Recovery Plan

Consumers, the life's blood of the American economy, have shown a growing willingness to spend, but this might play havoc with the Federal Reserve's bold plans to revive the recovery.


eric seiger

Wow, finally people noticed.


All it took was Google to supposedly offer $3.5 million to an engineer to not go to Facebook. Now, that is what rational people would call cutting off the nose to spite the face. But these are not rational times. I have been writing about the escalating irrationality in Silicon Valley, which for some odd reason exists detached from the global economic reality.


In past few months, I wrote about three major and potentially troubling signs.



  • Silicon Valley & the Scent of Money talked about the increased number of startups getting funded and the amount of money being pumped into the startups going up, thanks to hyperactive, always tweeting, angel investors.

  • Silicon Valley’s Talent Crunch talked about how there was a decline in certain kind of engineering talent and other professionals in the valley, thanks to the breathless hiring from giants like Zynga, Google, Apple, Facebook and Twitter.

  • The media’s focus on investors and not the founders.


There are some excerpts from Fred Wilson’s post I think are worth highlighting.


I think the competition for “hot” deals is making people crazy and I am seeing many more unnatural acts from investors happening. If it were just valuations rising quickly, I’d be a bit less concerned. But we are also seeing large deals ($5mm to $15mm) getting done in a few days with little or no due diligence. Investors are showing up at the first meeting with term sheets. I have never seen phases like this end nicely.


Irrationality often doesn’t seem irrational because it is often labeled as conventional or fashionable thinking. Let’s step back for a minute: if you take what Michael Arrington wrote or what Fred Wilson has to say or my own reporting, we are beginning to see signs of hyper-inflation in the web and startup landscape.


Fred doesn’t want to call it a bubble and he is right, mostly because it is not a classic case of mass hysteria, and instead it is a madness that impacts only a certain genus, the professional investor. The implications of this early stage investment hysteria are going to be felt across the ecosystem.


Let me explain.


Google, worried and perhaps tired of losing its great engineers and talented people to other companies including Facebook, decided to fight back with a weapon it knows can be effective in the short term: money. A ten percent across the board pay hike and generous offers to exceptional and standout employees are a good way to stem the flow of talent. Facebook and others, if they do indeed want these people, now have to spend cold-hard cash to lure people out of their cushy Google gig.


Of course, one could argue that what is good for the goose is good for the gander. The more cash big web companies offer as salaries, the more startups and others are pressed to offer higher salaries to their recruits, which in turn means that startups are going to need more money. More money means that tide might turn against the angels in favor of larger Sand Hill Road firms. A million-dollar angel round isn’t enough when you have to pay $100,000 or more in engineer salaries! In other words, the startup economics are going to change.


This is not good for startup founders either. Inflation means they need to raise more money, which will come at a cost: They will be giving up a bigger portion of their business to investors. Of course, higher valuations would make exits –- still few and far between –- tougher.


I think Wilson’s comment about “investors are showing up at the first meeting with term sheets” is particularly telling and indicative of the irrationality in the market. And the sad part –- it is only going to get worse.


Image courtesy of Flickr user joelogon


Related posts from GigaOM Pro (sub req’d):



  • Why Google Should Fear the Social Web

  • Lessons From Twitter: How to Play Nice With Ecosystem Partners

  • What We Can Learn From the Guardian’s Open Platform


Pedro Sorrentino is the first international student to attend Boulder Digital Works, a graduate school based in Boulder, Colorado that exists to build the next generation of digital professionals. Prior to moving to the States, he was the head of marketing and PR for Mediamind (Nasdaq: MDMD) in São Paulo, Brazil, his homeland.

Although startups and Madison Avenue agencies are perceived to have little in common, coffee shop-hopping entrepreneurs and modern “Don Drapers” actually share more characteristics than you might think, and they can learn a lot from one another.

The most valuable assets for startups are time and team. When working on a big idea with little money and a short time to make it real, Mark Zuckerberg’s corporate mantra “move fast and break things” is particularly a propos. Getting user feedback and making (and then fixing) mistakes as quickly as possible can help startups avoid bigger problems and bring home the bacon in the long run.

It seems that now, more than ever, it’s time for “Mad Men” everywhere to heed the advice of the entrepreneurs setting up shop in basements and coffee shops around the world.

Here are five lessons Madison Avenue can learn from startups. Add your own thoughts in the comments below.

1. Be T-Shaped

Big multinational advertising behemoths that hit their stride before the rise of the web often struggle to deliver high-quality digital and interactive work. In many cases, a hesitance to move forward or a lack of technical knowledge within a company’s talent base are at the root of this.

“Startups are most likely to have a small team. Consider eight people and a situation where four or five of them are programmers. They are not just going to do technical stuff. There’s a demand to have a broader line of thought, since there’s no one else around to do the work,” says John Keehler, principal at ClickHere, the digital division for The Richards Group.

Marketers should strive to be T-shaped professionals. This concept was born inside the creative agency Ideo and is about professionals with versatility and the ability to think like a designer or a programmer, even if you work with marketing.

T-shaped professionals have a broad view of things. In startups, this is a reality, but when it comes to big agencies, people tend to be divided in silos.

Advice for Madison Avenue: It’s important to have a wide vision and understanding of everyone who’s involved with the campaign that you’re working on. This versatility saves time and brings more ideas to the table.

2. Test, Fail and Learn

Brent Daily is the COO and co-founder of RoundPegg, a Boulder-based TechStars startup that provides online HR solutions for discovering professional personalities. He thinks that a good startup culture is one that believes “it’s OK to make mistakes and be a spectacular failure.” On the other hand, he agrees that agencies can’t easily bring this acceptance of failure into their ecosystems — after all, if they fail, their clients also fail and that can represent a huge loss of money.

Agencies should consider testing marketing campaigns and products on the web as “beta tests.” Getting feedback from users via the web is a low cost way to get a feel for how the community will take to ideas. After optimizing based on user feedback, campaigns would then be better prepared to launch on other mediums, such as TV or print. When it comes to digital, users tend to enjoy sharing their opinions and giving solid feedback. “There are so many places to go and test advertising rather than doing expensive focus groups, that the result is usually a pretty low-cost test bid for them,” says Daily.

One good example of open innovation is the startup UserVoice. The service positions itself as “customer feedback 2.0″ and allows companies to ask for feedback on an organized web platform. Perhaps some day more companies will substitute the traditional focus groups for this lower cost web alternative.

Advice for Madison Avenue: Before starting a huge ad campaign and spending millions of dollars on media, use the web as your test arena and get quick feedback from your customers.

3. Leverage PR 2.0

PR 2.0 is the art of using social tools to reach and communicate with key stakeholders. There used to be a time when public relations was all about relationships with journalists and sending out press releases. Taking clients to lunch, picking up the check and smiling was the way to go. This method still exists, but is on its way out.

Public relations is now about the art of dealing with, well, the public. Journalists are still very important, but nothing beats the credibility of your customers, and they are probably already talking about your product. The question is: Are you listening?

Fortunately, there’s less and less space for companies with bad products to succeed by deploying exceptional marketing. We as consumers just don’t accept that anymore. Product quality is the true advantage — attaching that strength to a sound PR strategy enables companies to listen to what consumers are saying, engage them and build brand awareness.

Startups take advantage out of this. When a startup offers a great solution with its product, normally there’s an engaged early adopter community ready to give free feedback. Agencies should take advantage of it, too. What better way to improve your business and its product than getting direct feedback from your core users? Initiatives like Starbucks’s customer feedback and idea generation site mystarbucksidea.com are the right way to go.

Advice for Madison Avenue: Remember that having a great product is key. But listen and allow your early adopters to influence the next meeting with your client’s R&D department.

4. Bootstrap It

If a startup can run for months (or years) without without getting funded, Mad Men can dabble in testing and running campaigns without buying media. Agencies could learn a lot by testing out the old startup method of bootstrapping; that is, getting by without external help and being cautious with expenses.

Startups, for example, use free social tools like Twitterclass="blippr-nobr">Twitter, Facebookclass="blippr-nobr">Facebook and YouTubeclass="blippr-nobr">YouTube all the time to save money and still reach large, influential, highly-targeted audiences. Increasingly, agencies and large advertisers are beginning to catch on and test them out; the Old Spice guy campaign is a very good example of this.

As that campaign proved, a Twitter account and some YouTube videos can go a long way. What’s better is that using these tools is cost effective, even if you count time invested. We know that the Old Spice guy videos were not a simple production, but this campaign was comparatively inexpensive because starting with social media is much cheaper (and oftentimes more powerful) than a TV commercial.

Advice for Madison Avenue: Remember that you can do more with less when you have a good idea and a strong plan for execution.

5. Open Up to Feedback

Good startups spend a lot of time crowdsourcing opinions and getting feedback from their communities and mentors in order to improve their products. Agencies, on the other hand, usually won’t share copy or ideas with one another or their communities until a campaign is ready to launch.

Some agencies though, are finding that it doesn’t hurt to ask others for creative or production input — that’s what Victor & Spoils is all about. Based in Boulder, Colorado, the ad agency calls itself “the world’s first creative (ad) agency built on crowdsourcing principles.”

John Windsor, Victor & Spoils CEO and former VP of strategy and innovation at CP+B, understands how disruptive new technologies can be, especially when they relate to the ad world. “We’re moving from a world of scarcity to a world of abundance. The rise of the curator class has a new generator of social creative/digital directors,” says Windsor.

This is a company that has tapped into the startup principles and made its business faster, global (it has people from all around the world giving input) and without the legacy issues that you see on Madison Avenue. As time passes, we can draw a line between businesses that embrace change and the ones that fear new ways of doing things.

Advice for Madison Avenue: Embrace change and don’t fear the unknown. Others can help your cause if you give them the right opportunity.

More Business Resources from Mashable:

- What’s the Value in a Brand Name?/> - HOW TO: Run Location-Based Google Ads/> - HOW TO: Get the Most From a Small Business Social Media Presence/> - Top 5 Qualities to Look for in Startup Job Candidates/> - Why the Best Online Marketing May Be Headed Offline

Images courtesy of MadMenYourself & class='blippr-nobr'>Flickrclass="blippr-nobr">Flickr, jolien_vallins

For more Startups coverage:

    class="f-el">class="cov-twit">Follow Mashable Startupsclass="s-el">class="cov-rss">Subscribe to the Startups channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

eric seiger

How to Make Money Online with AdSense by wavemusicstudio


eric seiger

Google <b>News</b> Blog: Credit where credit is due

News publishers and readers both benefit when journalists get proper credit for their work. That can be difficult, with news spreading so quickly and many websites syndicating articles to others. That's why we're experimenting with two ...

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Sasha Frere-Jones, a music critic at The New Yorker, will become the culture editor of The Daily, News Corporation's so-called iPad newspaper which is currently in development.

Good Economic <b>News</b> May Be Bad for Fed Recovery Plan

Consumers, the life's blood of the American economy, have shown a growing willingness to spend, but this might play havoc with the Federal Reserve's bold plans to revive the recovery.


eric seiger

How to Make Money Online with AdSense by wavemusicstudio


eric seiger

Google <b>News</b> Blog: Credit where credit is due

News publishers and readers both benefit when journalists get proper credit for their work. That can be difficult, with news spreading so quickly and many websites syndicating articles to others. That's why we're experimenting with two ...

New Yorker&#39;s Music Critic Moves to <b>News</b> Corp.&#39;s Daily - NYTimes.com

Sasha Frere-Jones, a music critic at The New Yorker, will become the culture editor of The Daily, News Corporation's so-called iPad newspaper which is currently in development.

Good Economic <b>News</b> May Be Bad for Fed Recovery Plan

Consumers, the life's blood of the American economy, have shown a growing willingness to spend, but this might play havoc with the Federal Reserve's bold plans to revive the recovery.


eric seiger

Google <b>News</b> Blog: Credit where credit is due

News publishers and readers both benefit when journalists get proper credit for their work. That can be difficult, with news spreading so quickly and many websites syndicating articles to others. That's why we're experimenting with two ...

New Yorker&#39;s Music Critic Moves to <b>News</b> Corp.&#39;s Daily - NYTimes.com

Sasha Frere-Jones, a music critic at The New Yorker, will become the culture editor of The Daily, News Corporation's so-called iPad newspaper which is currently in development.

Good Economic <b>News</b> May Be Bad for Fed Recovery Plan

Consumers, the life's blood of the American economy, have shown a growing willingness to spend, but this might play havoc with the Federal Reserve's bold plans to revive the recovery.


eric seiger

Google <b>News</b> Blog: Credit where credit is due

News publishers and readers both benefit when journalists get proper credit for their work. That can be difficult, with news spreading so quickly and many websites syndicating articles to others. That's why we're experimenting with two ...

New Yorker&#39;s Music Critic Moves to <b>News</b> Corp.&#39;s Daily - NYTimes.com

Sasha Frere-Jones, a music critic at The New Yorker, will become the culture editor of The Daily, News Corporation's so-called iPad newspaper which is currently in development.

Good Economic <b>News</b> May Be Bad for Fed Recovery Plan

Consumers, the life's blood of the American economy, have shown a growing willingness to spend, but this might play havoc with the Federal Reserve's bold plans to revive the recovery.


eric seiger eric seiger
eric seiger

How to Make Money Online with AdSense by wavemusicstudio


eric seiger
eric seiger

Google <b>News</b> Blog: Credit where credit is due

News publishers and readers both benefit when journalists get proper credit for their work. That can be difficult, with news spreading so quickly and many websites syndicating articles to others. That's why we're experimenting with two ...

New Yorker&#39;s Music Critic Moves to <b>News</b> Corp.&#39;s Daily - NYTimes.com

Sasha Frere-Jones, a music critic at The New Yorker, will become the culture editor of The Daily, News Corporation's so-called iPad newspaper which is currently in development.

Good Economic <b>News</b> May Be Bad for Fed Recovery Plan

Consumers, the life's blood of the American economy, have shown a growing willingness to spend, but this might play havoc with the Federal Reserve's bold plans to revive the recovery.



eric seiger

Google <b>News</b> Blog: Credit where credit is due

News publishers and readers both benefit when journalists get proper credit for their work. That can be difficult, with news spreading so quickly and many websites syndicating articles to others. That's why we're experimenting with two ...

New Yorker&#39;s Music Critic Moves to <b>News</b> Corp.&#39;s Daily - NYTimes.com

Sasha Frere-Jones, a music critic at The New Yorker, will become the culture editor of The Daily, News Corporation's so-called iPad newspaper which is currently in development.

Good Economic <b>News</b> May Be Bad for Fed Recovery Plan

Consumers, the life's blood of the American economy, have shown a growing willingness to spend, but this might play havoc with the Federal Reserve's bold plans to revive the recovery.


eric seiger

Google <b>News</b> Blog: Credit where credit is due

News publishers and readers both benefit when journalists get proper credit for their work. That can be difficult, with news spreading so quickly and many websites syndicating articles to others. That's why we're experimenting with two ...

New Yorker&#39;s Music Critic Moves to <b>News</b> Corp.&#39;s Daily - NYTimes.com

Sasha Frere-Jones, a music critic at The New Yorker, will become the culture editor of The Daily, News Corporation's so-called iPad newspaper which is currently in development.

Good Economic <b>News</b> May Be Bad for Fed Recovery Plan

Consumers, the life's blood of the American economy, have shown a growing willingness to spend, but this might play havoc with the Federal Reserve's bold plans to revive the recovery.


eric seiger

Monday, November 15, 2010

Making Money Off Youtube


Google’s recent push into tablets and mobile, along with offering new search services such as Google Instant, are pushing up the company’s capital expenditures, which are slotted to grow almost 184 percent in 2010 compared to last year. Next year, that amount is going to go even higher. This spending is a good thing, because it allows Google to leverage its inherent advantage: infrastructure.


A few years ago, I noted in a post that infrastructure was Google’s key competitive advantage. It’s what allowed the company to innovate and outpace its rivals. It allowed the company to give us results faster than our broadband connections could offer, making us more subservient to its search in the process. In the end, we all forgot the directories and instead focused on the search-box as the start of our Internet journey. Today, Google is a gigantic, $7.3-billion-in-quarterly-sales business.


One thing Google knows: It needs to keep spending money on this infrastructure in order to stay competitive and current. The company recently introduced Google Instant, a new feature that allows you to get results even as you’re still typing the search term. It’s a service akin to the days when an Intel chip got multimedia extensions.


In many ways, Google Instant demonstrates the evolution of a product in order to keep up with times; today’s faster broadband means that the search results need to come up faster than one could type. More importantly, Google Instant is a search product optimized for a brave new world where the user interface is touch rather than keyboards, and devices aren’t your classic computer, but instead mobile and tablet-like.


One of the reasons Google was able to launch Google Instant is because it can afford to spend a lot of money on its infrastructure. During the third quarter of 2010, the company spent nearly $757 million, the highest amount since the first quarter of 2008, according to investment bank J.P. Morgan. (In comparison, Google spent a total of $810 million on capital expenditures in all of 2009.) In a conference call with Wall Street yesterday, Google VP Jonathan Rosenberg told the analyst community:


From a revenue standpoint, its impact has been very minimal; and from a resource standpoint, it’s actually pretty expensive. So why did we do it? Well, we believe from a user standpoint, Instant is outstanding and the data that we are seeing actually bears this out.


Google’s spending on capital expenditures (mostly on data centers) had been on a decline. That is about to change. According to J.P. Morgan, the company is going to spend $2.3 billion on capital expenses in 2010 versus $810 million last year. For next year, the investment bank  is forecasting $3.2 billion in capital spending.



Some Wall Street analysts are going to view this increased spending and wring their hands. They’re idiots and short-term thinkers. I see the growth in capital expenses as a sign of health, and that things are going well for Google –actually, really well.


Let me explain; until recently, Google had to focus on a small subset of actions to satisfy its end customers – all of us – and thus make money off of advertising. Throw in YouTube videos and Gmail, if you want, but browser-based search and search-based advertising were its bread and butter.


Google is said to be the single biggest source of traffic on many of the world’s networks and that’s with only a handful of offerings. Now imagine how big Google will be as a percentage of the source of Internet traffic once we start taking their new initiatives into account. That also explains why they need to build their own networks and lay their own fiber pipes.



Now the number of consumer interactions has grown multifold. Google’s Android mobile operating system is an Internet-enabled OS peppered with Google services that are used more frequently because we have access to them in our pockets. This overall growth in data center capabilities is only going to go up as the company becomes more successful with its Android push. By spending on data centers and networks, what Google is ensuring is that Google Android will always have a great user experience. Remember, in a world dominated by cloud clients, nothing matters more than instant access to various Internet services.


Related content from GigaOM Pro (subscription req’d) about Google, and its Mobile Efforts:



  • Why Google Should Fear the Social Web

  • Report: Google’s Voice Possibilities

  • How Mobile Cloud Computing Will Change Tech




Google describes its new Google TV as a "platform that combines your current TV programming and the open Web into a single, seamless entertainment experience." But broadcasters don't necessarily want to see that delicious combination of peanut butter and chocolate Web and TV—and they've now taken to blocking Google TV access.



Think of this as a continuation of the "Hulu Wars." Hulu has always made it difficult to access its content on TV screens even as applications like PlayOn tried to blend the two. The reason isn't hard to find: the TV networks that created and control Hulu aren't keen on cannibalizing their TV revenues by making it too easy to dial up an on-demand, ad-limited experience. If you want to watch Hulu, you're supposed to watch it on the slightly-less-comfortable screen of your computer.



With Google entering the TV platform game, that concern still exists (Hulu now charges $9.99 a month to access its service on other devices, like a TV screen or a smartphone, although it's rumored that will drop to $4.99), but it's joined by another. Google isn't a TV company or a content company; it's essentially a giant advertising company. As Google TV takes off, sucking in every scrap of video on the Web and on TV, the company is poised to become a content aggregator that makes money from advertising on the Google TV service. The networks don't want to continue the model where the aggregator makes cash by the boatload while the content it aggregates sometimes struggles to make any money.



The networks also don't want services like Google TV to destroy the cable subscription model too quickly by making "over-the-top" Internet video too appealing, since big chunks of their cash come from cable's retransmission fees.



So the new Wall Street Journal report about Google TV being blocked comes as no surprise. ABC, CBS, and NBC have all restricted access to the TV episodes on their own websites, though Google is taking the route it usually takes: it tries to strike a monetary deal when content owners put up resistance to unpaid aggregation (this has happened with Google Books, with the Associated Press, etc). Reuters reports that Google is negotiating to free up access to this content, something that will be necessary if Google TV will be used to access more than just broadcast channels and YouTube content.



The DC advocacy group Public Knowledge argues that broadcasters have a public duty to allow access to this material. "It is truly disappointing that broadcasters would leverage their programming to deny access to viewers who watch the shows over another medium—on cable or online," said president Gigi Sohn. "When a broadcaster exercises its market power in pursuit of maintaining a business model while stifling competition by blocking Hulu, Fox.com (or Google TV), the broadcaster violates that public trust and harms consumers... If online video is to emerge as an independent medium, it must be free from the power that broadcasters bring to bear."






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Saving Rahab's sisters from sex trafficking in the Holy Land's shameful honeytraps by RinkRatz


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Lyrical Time Wastr - Man on the Moon by jah~


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Sparks Lake Star Trails by Zack Schnepf


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Scratch Golf Ball Rocket by jurvetson


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New York City - The Police Horse by .: Philipp Klinger :.


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Phone Pic - my desk at home by Today is a good day


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Window by Maria Kristin Steinsson


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Google’s recent push into tablets and mobile, along with offering new search services such as Google Instant, are pushing up the company’s capital expenditures, which are slotted to grow almost 184 percent in 2010 compared to last year. Next year, that amount is going to go even higher. This spending is a good thing, because it allows Google to leverage its inherent advantage: infrastructure.


A few years ago, I noted in a post that infrastructure was Google’s key competitive advantage. It’s what allowed the company to innovate and outpace its rivals. It allowed the company to give us results faster than our broadband connections could offer, making us more subservient to its search in the process. In the end, we all forgot the directories and instead focused on the search-box as the start of our Internet journey. Today, Google is a gigantic, $7.3-billion-in-quarterly-sales business.


One thing Google knows: It needs to keep spending money on this infrastructure in order to stay competitive and current. The company recently introduced Google Instant, a new feature that allows you to get results even as you’re still typing the search term. It’s a service akin to the days when an Intel chip got multimedia extensions.


In many ways, Google Instant demonstrates the evolution of a product in order to keep up with times; today’s faster broadband means that the search results need to come up faster than one could type. More importantly, Google Instant is a search product optimized for a brave new world where the user interface is touch rather than keyboards, and devices aren’t your classic computer, but instead mobile and tablet-like.


One of the reasons Google was able to launch Google Instant is because it can afford to spend a lot of money on its infrastructure. During the third quarter of 2010, the company spent nearly $757 million, the highest amount since the first quarter of 2008, according to investment bank J.P. Morgan. (In comparison, Google spent a total of $810 million on capital expenditures in all of 2009.) In a conference call with Wall Street yesterday, Google VP Jonathan Rosenberg told the analyst community:


From a revenue standpoint, its impact has been very minimal; and from a resource standpoint, it’s actually pretty expensive. So why did we do it? Well, we believe from a user standpoint, Instant is outstanding and the data that we are seeing actually bears this out.


Google’s spending on capital expenditures (mostly on data centers) had been on a decline. That is about to change. According to J.P. Morgan, the company is going to spend $2.3 billion on capital expenses in 2010 versus $810 million last year. For next year, the investment bank  is forecasting $3.2 billion in capital spending.



Some Wall Street analysts are going to view this increased spending and wring their hands. They’re idiots and short-term thinkers. I see the growth in capital expenses as a sign of health, and that things are going well for Google –actually, really well.


Let me explain; until recently, Google had to focus on a small subset of actions to satisfy its end customers – all of us – and thus make money off of advertising. Throw in YouTube videos and Gmail, if you want, but browser-based search and search-based advertising were its bread and butter.


Google is said to be the single biggest source of traffic on many of the world’s networks and that’s with only a handful of offerings. Now imagine how big Google will be as a percentage of the source of Internet traffic once we start taking their new initiatives into account. That also explains why they need to build their own networks and lay their own fiber pipes.



Now the number of consumer interactions has grown multifold. Google’s Android mobile operating system is an Internet-enabled OS peppered with Google services that are used more frequently because we have access to them in our pockets. This overall growth in data center capabilities is only going to go up as the company becomes more successful with its Android push. By spending on data centers and networks, what Google is ensuring is that Google Android will always have a great user experience. Remember, in a world dominated by cloud clients, nothing matters more than instant access to various Internet services.


Related content from GigaOM Pro (subscription req’d) about Google, and its Mobile Efforts:



  • Why Google Should Fear the Social Web

  • Report: Google’s Voice Possibilities

  • How Mobile Cloud Computing Will Change Tech




Google describes its new Google TV as a "platform that combines your current TV programming and the open Web into a single, seamless entertainment experience." But broadcasters don't necessarily want to see that delicious combination of peanut butter and chocolate Web and TV—and they've now taken to blocking Google TV access.



Think of this as a continuation of the "Hulu Wars." Hulu has always made it difficult to access its content on TV screens even as applications like PlayOn tried to blend the two. The reason isn't hard to find: the TV networks that created and control Hulu aren't keen on cannibalizing their TV revenues by making it too easy to dial up an on-demand, ad-limited experience. If you want to watch Hulu, you're supposed to watch it on the slightly-less-comfortable screen of your computer.



With Google entering the TV platform game, that concern still exists (Hulu now charges $9.99 a month to access its service on other devices, like a TV screen or a smartphone, although it's rumored that will drop to $4.99), but it's joined by another. Google isn't a TV company or a content company; it's essentially a giant advertising company. As Google TV takes off, sucking in every scrap of video on the Web and on TV, the company is poised to become a content aggregator that makes money from advertising on the Google TV service. The networks don't want to continue the model where the aggregator makes cash by the boatload while the content it aggregates sometimes struggles to make any money.



The networks also don't want services like Google TV to destroy the cable subscription model too quickly by making "over-the-top" Internet video too appealing, since big chunks of their cash come from cable's retransmission fees.



So the new Wall Street Journal report about Google TV being blocked comes as no surprise. ABC, CBS, and NBC have all restricted access to the TV episodes on their own websites, though Google is taking the route it usually takes: it tries to strike a monetary deal when content owners put up resistance to unpaid aggregation (this has happened with Google Books, with the Associated Press, etc). Reuters reports that Google is negotiating to free up access to this content, something that will be necessary if Google TV will be used to access more than just broadcast channels and YouTube content.



The DC advocacy group Public Knowledge argues that broadcasters have a public duty to allow access to this material. "It is truly disappointing that broadcasters would leverage their programming to deny access to viewers who watch the shows over another medium—on cable or online," said president Gigi Sohn. "When a broadcaster exercises its market power in pursuit of maintaining a business model while stifling competition by blocking Hulu, Fox.com (or Google TV), the broadcaster violates that public trust and harms consumers... If online video is to emerge as an independent medium, it must be free from the power that broadcasters bring to bear."






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NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Megan Fox: &#39;Olivia Wilde Is So Sexy, She Makes Me Want To Strangle <b>...</b>

Animal-loving actress Olivia Wilde has defended Megan Fox after she made a controversial remark about wanting to throttle an ox. The "Transformers" star caused outrage by complimenting the "House...

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>


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NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Megan Fox: &#39;Olivia Wilde Is So Sexy, She Makes Me Want To Strangle <b>...</b>

Animal-loving actress Olivia Wilde has defended Megan Fox after she made a controversial remark about wanting to throttle an ox. The "Transformers" star caused outrage by complimenting the "House...

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>


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NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Megan Fox: &#39;Olivia Wilde Is So Sexy, She Makes Me Want To Strangle <b>...</b>

Animal-loving actress Olivia Wilde has defended Megan Fox after she made a controversial remark about wanting to throttle an ox. The "Transformers" star caused outrage by complimenting the "House...

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>


bench craft company rip off

NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Megan Fox: &#39;Olivia Wilde Is So Sexy, She Makes Me Want To Strangle <b>...</b>

Animal-loving actress Olivia Wilde has defended Megan Fox after she made a controversial remark about wanting to throttle an ox. The "Transformers" star caused outrage by complimenting the "House...

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>


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Saving Rahab's sisters from sex trafficking in the Holy Land's shameful honeytraps by RinkRatz


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NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Megan Fox: &#39;Olivia Wilde Is So Sexy, She Makes Me Want To Strangle <b>...</b>

Animal-loving actress Olivia Wilde has defended Megan Fox after she made a controversial remark about wanting to throttle an ox. The "Transformers" star caused outrage by complimenting the "House...

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>


bench craft company rip off

bench craft company rip off

NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Megan Fox: &#39;Olivia Wilde Is So Sexy, She Makes Me Want To Strangle <b>...</b>

Animal-loving actress Olivia Wilde has defended Megan Fox after she made a controversial remark about wanting to throttle an ox. The "Transformers" star caused outrage by complimenting the "House...

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>


bench craft company rip off

NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Megan Fox: &#39;Olivia Wilde Is So Sexy, She Makes Me Want To Strangle <b>...</b>

Animal-loving actress Olivia Wilde has defended Megan Fox after she made a controversial remark about wanting to throttle an ox. The "Transformers" star caused outrage by complimenting the "House...

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>


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Lujiazui Breakfast: <b>News</b> And Views About China Stocks (Nov. 15 <b>...</b>

Stocks in China may face more declines today after large losses in mainland and US-traded China shares on Friday. Chinese media have been reporting that the government plans interest-rate increases to curb rising prices in the country.

NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

What to Expect in House Lame Duck - FoxNews.com

FOX News covers politics on America's Election Headquarters. FOX News political coverage on elections, races, foreign policy, candidates, and national security.


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Fox <b>News</b> Turns Obama&#39;s Kid Book Into Anti-American War Epic

When news aggregation goes wrong: Fox News republished a USA Today article called "Obama Shares Dreams for His Kids in Book About 13 Americans." Fox News' headline? "Obama Praises Indian Chief Who Killed US General."

Great <b>news</b>: Dems ready to push amnesty during lame duck session <b>...</b>

Great news: Dems ready to push amnesty during lame duck session.

Sea Ice <b>News</b> #29 | Watts Up With That?

In sea ice news this week, Arctic sea ice continues its inexorable climb toward the summit, to be reached sometime in March 2011. At present the ice growth is tracking just below the rate of 2007, but it should also be pointed out that ...


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Great <b>news</b>: Dems ready to push amnesty during lame duck session <b>...</b>

Great news: Dems ready to push amnesty during lame duck session.

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>

Arrowheadlines: Chiefs <b>News</b> 11/15 - Arrowhead Pride

Well, that happened. Who invited the 2009 Chiefs to yesterday's game? As you can imagine, there are a lot of recaps and opinions on the game (and a missing handshake). Here's today's Kansas City Chiefs news.


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Saving Rahab's sisters from sex trafficking in the Holy Land's shameful honeytraps by RinkRatz


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NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Megan Fox: &#39;Olivia Wilde Is So Sexy, She Makes Me Want To Strangle <b>...</b>

Animal-loving actress Olivia Wilde has defended Megan Fox after she made a controversial remark about wanting to throttle an ox. The "Transformers" star caused outrage by complimenting the "House...

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>


bench craft company rip off

NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Megan Fox: &#39;Olivia Wilde Is So Sexy, She Makes Me Want To Strangle <b>...</b>

Animal-loving actress Olivia Wilde has defended Megan Fox after she made a controversial remark about wanting to throttle an ox. The "Transformers" star caused outrage by complimenting the "House...

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>


bench craft company rip off

NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Megan Fox: &#39;Olivia Wilde Is So Sexy, She Makes Me Want To Strangle <b>...</b>

Animal-loving actress Olivia Wilde has defended Megan Fox after she made a controversial remark about wanting to throttle an ox. The "Transformers" star caused outrage by complimenting the "House...

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>


bench craft company rip off

NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Megan Fox: &#39;Olivia Wilde Is So Sexy, She Makes Me Want To Strangle <b>...</b>

Animal-loving actress Olivia Wilde has defended Megan Fox after she made a controversial remark about wanting to throttle an ox. The "Transformers" star caused outrage by complimenting the "House...

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>


bench craft company rip off

Saving Rahab's sisters from sex trafficking in the Holy Land's shameful honeytraps by RinkRatz


bench craft company rip off
bench craft company rip off

NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Megan Fox: &#39;Olivia Wilde Is So Sexy, She Makes Me Want To Strangle <b>...</b>

Animal-loving actress Olivia Wilde has defended Megan Fox after she made a controversial remark about wanting to throttle an ox. The "Transformers" star caused outrage by complimenting the "House...

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>


bench craft company rip off

bench craft company rip off

NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Megan Fox: &#39;Olivia Wilde Is So Sexy, She Makes Me Want To Strangle <b>...</b>

Animal-loving actress Olivia Wilde has defended Megan Fox after she made a controversial remark about wanting to throttle an ox. The "Transformers" star caused outrage by complimenting the "House...

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>


bench craft company rip off

NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Megan Fox: &#39;Olivia Wilde Is So Sexy, She Makes Me Want To Strangle <b>...</b>

Animal-loving actress Olivia Wilde has defended Megan Fox after she made a controversial remark about wanting to throttle an ox. The "Transformers" star caused outrage by complimenting the "House...

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>


bench craft company rip off

Lujiazui Breakfast: <b>News</b> And Views About China Stocks (Nov. 15 <b>...</b>

Stocks in China may face more declines today after large losses in mainland and US-traded China shares on Friday. Chinese media have been reporting that the government plans interest-rate increases to curb rising prices in the country.

NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

What to Expect in House Lame Duck - FoxNews.com

FOX News covers politics on America's Election Headquarters. FOX News political coverage on elections, races, foreign policy, candidates, and national security.


bench craft company rip off

Fox <b>News</b> Turns Obama&#39;s Kid Book Into Anti-American War Epic

When news aggregation goes wrong: Fox News republished a USA Today article called "Obama Shares Dreams for His Kids in Book About 13 Americans." Fox News' headline? "Obama Praises Indian Chief Who Killed US General."

Great <b>news</b>: Dems ready to push amnesty during lame duck session <b>...</b>

Great news: Dems ready to push amnesty during lame duck session.

Sea Ice <b>News</b> #29 | Watts Up With That?

In sea ice news this week, Arctic sea ice continues its inexorable climb toward the summit, to be reached sometime in March 2011. At present the ice growth is tracking just below the rate of 2007, but it should also be pointed out that ...


bench craft company rip off

Great <b>news</b>: Dems ready to push amnesty during lame duck session <b>...</b>

Great news: Dems ready to push amnesty during lame duck session.

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>

Arrowheadlines: Chiefs <b>News</b> 11/15 - Arrowhead Pride

Well, that happened. Who invited the 2009 Chiefs to yesterday's game? As you can imagine, there are a lot of recaps and opinions on the game (and a missing handshake). Here's today's Kansas City Chiefs news.


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bench craft company rip off

NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Megan Fox: &#39;Olivia Wilde Is So Sexy, She Makes Me Want To Strangle <b>...</b>

Animal-loving actress Olivia Wilde has defended Megan Fox after she made a controversial remark about wanting to throttle an ox. The "Transformers" star caused outrage by complimenting the "House...

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>


bench craft company rip off

NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Megan Fox: &#39;Olivia Wilde Is So Sexy, She Makes Me Want To Strangle <b>...</b>

Animal-loving actress Olivia Wilde has defended Megan Fox after she made a controversial remark about wanting to throttle an ox. The "Transformers" star caused outrage by complimenting the "House...

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>


bench craft company rip off

NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Megan Fox: &#39;Olivia Wilde Is So Sexy, She Makes Me Want To Strangle <b>...</b>

Animal-loving actress Olivia Wilde has defended Megan Fox after she made a controversial remark about wanting to throttle an ox. The "Transformers" star caused outrage by complimenting the "House...

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>


bench craft company rip off

Saving Rahab's sisters from sex trafficking in the Holy Land's shameful honeytraps by RinkRatz


bench craft company rip off
bench craft company rip off

NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Megan Fox: &#39;Olivia Wilde Is So Sexy, She Makes Me Want To Strangle <b>...</b>

Animal-loving actress Olivia Wilde has defended Megan Fox after she made a controversial remark about wanting to throttle an ox. The "Transformers" star caused outrage by complimenting the "House...

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>


bench craft company rip off

bench craft company rip off

NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Megan Fox: &#39;Olivia Wilde Is So Sexy, She Makes Me Want To Strangle <b>...</b>

Animal-loving actress Olivia Wilde has defended Megan Fox after she made a controversial remark about wanting to throttle an ox. The "Transformers" star caused outrage by complimenting the "House...

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>


bench craft company rip off

NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Megan Fox: &#39;Olivia Wilde Is So Sexy, She Makes Me Want To Strangle <b>...</b>

Animal-loving actress Olivia Wilde has defended Megan Fox after she made a controversial remark about wanting to throttle an ox. The "Transformers" star caused outrage by complimenting the "House...

Cable announces new business mentoring network - <b>News</b> : NDS

p>Vince Cable announced a new 40000-strong network of business mentors at the launch of Global Entrepreneurship Week today, and called on more businesses to join up.</p>


bench craft company rip off

Lujiazui Breakfast: <b>News</b> And Views About China Stocks (Nov. 15 <b>...</b>

Stocks in China may face more declines today after large losses in mainland and US-traded China shares on Friday. Chinese media have been reporting that the government plans interest-rate increases to curb rising prices in the country.

NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

What to Expect in House Lame Duck - FoxNews.com

FOX News covers politics on America's Election Headquarters. FOX News political coverage on elections, races, foreign policy, candidates, and national security.


bench craft company rip off

Fox <b>News</b> Turns Obama&#39;s Kid Book Into Anti-American War Epic

When news aggregation goes wrong: Fox News republished a USA Today article called "Obama Shares Dreams for His Kids in Book About 13 Americans." Fox News' headline? "Obama Praises Indian Chief Who Killed US General."

Great <b>news</b>: Dems ready to push amnesty during lame duck session <b>...</b>

Great news: Dems ready to push amnesty during lame duck session.

Sea Ice <b>News</b> #29 | Watts Up With That?

In sea ice news this week, Arctic sea ice continues its inexorable climb toward the summit, to be reached sometime in March 2011. At present the ice growth is tracking just below the rate of 2007, but it should also be pointed out that ...


bench craft company rip off

Saving Rahab's sisters from sex trafficking in the Holy Land's shameful honeytraps by RinkRatz


bench craft company rip off
































Thursday, November 11, 2010

Online Money Making Opportunities


eric seiger

Bad <b>news</b> from Jesse Jackson: Repealing ObamaCare would mean <b>...</b>

Bad news from Jesse Jackson: Repealing ObamaCare would mean “creeping genocide”

Crowdsourcing breaking <b>news</b> from social media - Lost Remote

A year ago, we took the reins of @breakingnews from Michael van Poppel of BNO News, who in many ways invented real-time breaking news aggregation. Since then, we've been curating breaking news alerts and links around the clock — even ...

Great <b>news</b>: FDA ready to require photos of corpses on cigarette <b>...</b>

Great news: FDA ready to require photos of corpses on cigarette packs.


eric seiger

eric seiger

Bad <b>news</b> from Jesse Jackson: Repealing ObamaCare would mean <b>...</b>

Bad news from Jesse Jackson: Repealing ObamaCare would mean “creeping genocide”

Crowdsourcing breaking <b>news</b> from social media - Lost Remote

A year ago, we took the reins of @breakingnews from Michael van Poppel of BNO News, who in many ways invented real-time breaking news aggregation. Since then, we've been curating breaking news alerts and links around the clock — even ...

Great <b>news</b>: FDA ready to require photos of corpses on cigarette <b>...</b>

Great news: FDA ready to require photos of corpses on cigarette packs.


eric seiger

eric seiger

www.myebooksresell.com by myebooksresell


eric seiger

Bad <b>news</b> from Jesse Jackson: Repealing ObamaCare would mean <b>...</b>

Bad news from Jesse Jackson: Repealing ObamaCare would mean “creeping genocide”

Crowdsourcing breaking <b>news</b> from social media - Lost Remote

A year ago, we took the reins of @breakingnews from Michael van Poppel of BNO News, who in many ways invented real-time breaking news aggregation. Since then, we've been curating breaking news alerts and links around the clock — even ...

Great <b>news</b>: FDA ready to require photos of corpses on cigarette <b>...</b>

Great news: FDA ready to require photos of corpses on cigarette packs.


eric seiger

eric seiger

www.myebooksresell.com by myebooksresell


eric seiger

Bad <b>news</b> from Jesse Jackson: Repealing ObamaCare would mean <b>...</b>

Bad news from Jesse Jackson: Repealing ObamaCare would mean “creeping genocide”

Crowdsourcing breaking <b>news</b> from social media - Lost Remote

A year ago, we took the reins of @breakingnews from Michael van Poppel of BNO News, who in many ways invented real-time breaking news aggregation. Since then, we've been curating breaking news alerts and links around the clock — even ...

Great <b>news</b>: FDA ready to require photos of corpses on cigarette <b>...</b>

Great news: FDA ready to require photos of corpses on cigarette packs.


eric seiger

www.myebooksresell.com by myebooksresell


eric seiger

Bad <b>news</b> from Jesse Jackson: Repealing ObamaCare would mean <b>...</b>

Bad news from Jesse Jackson: Repealing ObamaCare would mean “creeping genocide”

Crowdsourcing breaking <b>news</b> from social media - Lost Remote

A year ago, we took the reins of @breakingnews from Michael van Poppel of BNO News, who in many ways invented real-time breaking news aggregation. Since then, we've been curating breaking news alerts and links around the clock — even ...

Great <b>news</b>: FDA ready to require photos of corpses on cigarette <b>...</b>

Great news: FDA ready to require photos of corpses on cigarette packs.


eric seiger

Bad <b>news</b> from Jesse Jackson: Repealing ObamaCare would mean <b>...</b>

Bad news from Jesse Jackson: Repealing ObamaCare would mean “creeping genocide”

Crowdsourcing breaking <b>news</b> from social media - Lost Remote

A year ago, we took the reins of @breakingnews from Michael van Poppel of BNO News, who in many ways invented real-time breaking news aggregation. Since then, we've been curating breaking news alerts and links around the clock — even ...

Great <b>news</b>: FDA ready to require photos of corpses on cigarette <b>...</b>

Great news: FDA ready to require photos of corpses on cigarette packs.


eric seiger

Bad <b>news</b> from Jesse Jackson: Repealing ObamaCare would mean <b>...</b>

Bad news from Jesse Jackson: Repealing ObamaCare would mean “creeping genocide”

Crowdsourcing breaking <b>news</b> from social media - Lost Remote

A year ago, we took the reins of @breakingnews from Michael van Poppel of BNO News, who in many ways invented real-time breaking news aggregation. Since then, we've been curating breaking news alerts and links around the clock — even ...

Great <b>news</b>: FDA ready to require photos of corpses on cigarette <b>...</b>

Great news: FDA ready to require photos of corpses on cigarette packs.


eric seiger eric seiger
eric seiger

www.myebooksresell.com by myebooksresell


eric seiger
eric seiger

Bad <b>news</b> from Jesse Jackson: Repealing ObamaCare would mean <b>...</b>

Bad news from Jesse Jackson: Repealing ObamaCare would mean “creeping genocide”

Crowdsourcing breaking <b>news</b> from social media - Lost Remote

A year ago, we took the reins of @breakingnews from Michael van Poppel of BNO News, who in many ways invented real-time breaking news aggregation. Since then, we've been curating breaking news alerts and links around the clock — even ...

Great <b>news</b>: FDA ready to require photos of corpses on cigarette <b>...</b>

Great news: FDA ready to require photos of corpses on cigarette packs.



I was thinking while lying on my bed the other day. Just before I went to bed, I had a thought. A good thought. It is always a dream for me to build a business empire - A huge business empire. Getting stuck in Asia means there are limitations in the economy. It isn't as fantastic as the European Union, Great Britain, the United States or even the upcoming China. However, one thing that I'm pretty sure, the Internet is borderless. That means doing business anywhere and anytime. Thus this might be the best venture ever in this century.

I've missed the first wave that came during the mid and late 90's - the first Internet wave. If I caught it, I'm sure I'll be wealthy. But back then I didn't have a great vision - the vision of building a business empire. 10 years later which is now, my vision finally took off. And it all started with one website. Though nothing majestic or something to be awed at, this is my launch pad to success. People might laugh at me or perhaps maybe they are half true, that I might never succeed. Oh well, I got the other half to prove them wrong. Or at least get them half way wrong (if you get what I mean).

Before I went to bed yesterday, I had a thought. I notice that there is a hierarchy in every community. You started out as a noob or newbie and when you graduate you become a freshman and slowly a senior and finally the boss. I consider myself as a newbie when it comes to building an online business. Though I might be not as young 10 years ago, I just started building something online last month. Continuous building will graduate me to a freshman. I notice that there are already hundreds or in fact thousands of online gurus out there. Many of them have already set up pretty impressive websites or online businesses. A glance at Adwords advertisements you can see a few of them. And not only they have advertise their sites in Adwords, you can even see similar advertisements in Yahoo! Publisher Network, BidVertiser, AdBrite and many more. Those are the people that have the resources to burn and those are your online gurus.

This journey might take as little as one year before I see some reasonable and sustainable results. Compared to problogger Darren Rowse, he took three years. Not only he has a great blog, he revealed that he has several other websites. Another senior and self proclaimed Internet Marketer Gobala Krishnan is also one of them. I remembered he claimed that he has over 20 websites running concurrently online! I am still receiving many emails from his business everyday. This is how I learn from him, by looking at what he is doing.

Here's an illustration of the hierarchy itself.

The Boss - Does not even need to update anything on his website, he pays other people or a blogger $200 a month to do the work for him. At the end of the month, he gets a five to six figure income from Adsense, affiliate programs, advertisement revenue on his website and enjoys a monthly holiday abroad. You can find his advertisement everywhere on Adwords, Yahoo! Publisher Network, etc. High chances you will see his websites appearing at the top of the list when you do a search in Yahoo! or Google. His entire websites are page ranked between 7 to 9 and some even 10 in Google.

Senior/Gurus - Knows the ways of the force. Just started to grow exponentially and is appearing everywhere on various advertisement channels. Has up to 20 websites within his grasps. A steady four to five figure income every month. Celebrated as the problogger and worshipped by the freshman or noob. If you ask for his advice, he'll most likely tell you that automation is the key and money is what makes things goes round the world. Has several page ranked 5 to 7 sites.

Freshman - Starting to make money out of his website. Everything is money on his eyes. When a noob request to exchange links most probably you'll get this response - What's in it for me? Charges $50 a month on his Page Rank 5 or 6 websites to noobies that wish to get their site indexed into Yahoo! or Google. Has tons of offer by various paid to blog sites to post articles on his web. You can find many sponsored links in the link section. Some even decorated their sites with advertising banners.

Noob - The babies and maybe future online business empire owner. They just realized that money can be made online. Unfortunately more than 50% of noobs died half way in their journey. 75% didn't even get through half the way and 90% died during the first three months. These are the workers of an organization and have a 9 to 5 job and aren't really committed to what ever they are doing in their lives. For those aspiring noobies, you can find them posting messages in forums requesting for link exchange, always checking out other people's blog for online opportunities but generally this group of lads are good and friendly people. Has a page rank of 0 to 4 website.

So which are you? Start aiming high today!



eric seiger

Bad <b>news</b> from Jesse Jackson: Repealing ObamaCare would mean <b>...</b>

Bad news from Jesse Jackson: Repealing ObamaCare would mean “creeping genocide”

Crowdsourcing breaking <b>news</b> from social media - Lost Remote

A year ago, we took the reins of @breakingnews from Michael van Poppel of BNO News, who in many ways invented real-time breaking news aggregation. Since then, we've been curating breaking news alerts and links around the clock — even ...

Great <b>news</b>: FDA ready to require photos of corpses on cigarette <b>...</b>

Great news: FDA ready to require photos of corpses on cigarette packs.


eric seiger

Bad <b>news</b> from Jesse Jackson: Repealing ObamaCare would mean <b>...</b>

Bad news from Jesse Jackson: Repealing ObamaCare would mean “creeping genocide”

Crowdsourcing breaking <b>news</b> from social media - Lost Remote

A year ago, we took the reins of @breakingnews from Michael van Poppel of BNO News, who in many ways invented real-time breaking news aggregation. Since then, we've been curating breaking news alerts and links around the clock — even ...

Great <b>news</b>: FDA ready to require photos of corpses on cigarette <b>...</b>

Great news: FDA ready to require photos of corpses on cigarette packs.


eric seiger